Um café da manhã cool (e delicioso) serviu de start para o lançamento da edição 2011 do concurso LYCRA® Future Designers, que rolou no mês passado no Hotel Emiliano, em SP.
Clientes do programa 100% LYCRA® e grifes homologadas da marca LYCRA®, estilistas, jornalistas e apoiadores do concurso se reuniram para conferir o anúncio de uma nova etapa deste projeto, que em sua terceira edição está triplicando de tamanho.
Andrea Martins, gerente de marketing da INVISTA, destacou a proposta deste concurso cultural que pretende dar visibilidade a novos designers de moda no Brasil. E anunciar a novidade maior desta edição: a possibilidade de os participantes escolherem entre os segmentos de jeanswear, swimwear ou underwear.
Em seguida, Luiza Barros, gerente de comunicação da marca LYCRA®, apresentou o novo site, enfatizando sua vocação de estimular a troca de informações e experiências entre os concorrentes e o próprio mercado. “Contamos com a colaboração de todos neste espaço”, disse, referindo-se ao blog.
Depois de uma breve apresentação das páginas e do novo visual do site, marcou presença ainda a apresentadora Chris Nicklas como mestre-de-cerimônias da premiação e “madrinha” desta edição do concurso.
Embarque no LYCRA® Future Designers 2011 e acompanhe as novidades aqui no blog e no Twitter @lycradesigners.
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